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Apps must now pass review process before getting access to Facebook’s Marketing API

July 02, 2018 / Amy Gesenhues

Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers to build advertising functionality and automation into their apps. It is also modifying the Marketing API from a three-tier to a two-tier structure to “simplify” it. The Lead Ads Retrieval and Live Video APIs will also have a review process before app developers are given permission to use the two APIs. (Facebook first announced in April that it was planning to make the Live API available only to approved partners.) Facebook is also shuttering a number of APIs. Starting today, the Graph API Explorer App that allows developers to run test queries will be deprecated. Ime Archibong, Facebook’s VP of product partne...