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‘Netflix and Amazon are complementary, not substitutionary’: Sky CEO downplays OTT threat to paid TV

July 04, 2018 / Seb Joseph

Amazon and Netflix pose a growing threat to paid TV in the U.S., but in Europe, it’s a different story, said Stephen van Rooyen, Sky’s CEO in the U.K. and Ireland. Viewers aren’t as quick to replace paid TV with streaming services in Europe as they are in the U.S., the media executive told attendees at an annual ISBA gathering July 3. That’s despite Amazon and Netflix in the U.K. pushing their players into a combined 12.7 million households in 2017, up from 9.6 million the previous year, according to the Broadcasters’ Audience Research Board. In fact, the spread of both streaming services across U.K. households has opened up more ways for Sky to make money, van Rooyen said. “There’s a lot of noise around Amazon and Netflix entering the U.K. TV market and eating the British broadcasters’ lunch,” he said. “That’s not how we see it at Sky. We simply see more partnerships and more great content.” Later this year, Netfl...