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Google My Business Insights Report Quietly Adds Keyword Data

July 05, 2018 / Laurie Sullivan

Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the rollout. Mike Blumenthal, the founder of the website Understanding Google My Business & Local Search, said he is part of the test team and added that the feature could soon roll out more widely if it is successful. The Google My Business Insights report provides keyword data on the most popular queries for a specific business from unique users. It shows about five weeks of data, but provides the kind of detail that has been increasingly difficult to find from Google, Blumenthal said.