How publishers are capitalizing on Prime Day 2018
July 16, 2018 / Max Willens
Amazon Prime Day has officially risen to the level of Black Friday and Cyber Monday for American shoppers, leading many publishers to rush out special content features to capitalize on the hullabaloo.
Ziff Davis, a parent to publishers including Mashable, PC Mag, and Everyday Health, has been preparing for Prime Day for the last two months. It has written 40 pieces about Prime Day already. Digital Trends is covering Prime Day for the first time, hiring Instagram influencers to tout deals content. New York Media’s The Strategist, will use desktop notifications to push deals to its audiences, a product change it incorporated just a week ago. It’s also going to increase the cadence of its newsletters, and send a Prime Day-specific email not just to Strategist newsletter subscribers, but to people that get newsletters for New York Magazine, as well as its verticals including The Cut and Vulture. Future plc, which owns titles including TechRadar and PC Gamer, is launching...