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Social Media Marketing Is Failing Too Many Interior Designers

July 18, 2018 / Pamela N. Danziger

In a world where the rich are getting richer and many of those rich folks are freely investing in new homes and those they already live in, interior designers’ businesses should be booming. But sadly most are not. For established designers their client base is aging and they are having a hard time bringing in new clients to take up the slack. For up-and-coming designers, selling their services is even more of a challenge as young people new to affluence have little experience with or understanding of the value of interior design services. More over many young affluent homeowners tend to take the do-it-yourself route, encouraged by makeover shows on HGTV which make short work of complex and demanding remodeling and redecorating projects. Not to mention those show hosts make doing the work look like great fun. What couple wouldn’t want to try their hand at it after watching Joanna and Chip Gaines on their Fixer Upper show? Finding new clients was interior designers’ num...