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5 Social Media Marketing Lessons From Netflix

July 19, 2018 / John Stevens

Netflix is a video-streaming powerhouse, and the following statistics show some of the amazing feats it has accomplished over the years: Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year. Netflix’s closest competitor, Amazon Prime, has about 100 million users. Netflix is so successful that in the first quarter of 2018 alone, it added one-half as many subscribers as competitor Hulu has in total. Netflix has people using its services in over 190 countries. Yet, Netflix is no stranger to controversies: There’s the recent controversy it generated thanks to its Christmas movie tweet, and there’s the controversy it generated when it tried to hike its price in 2016 (resulting in lawsuits and costing the streaming giant about 500,000 customers). But perhaps Netflix’s biggest controversy was issuing a blanket ban on the use of virtual private networks to acce...