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Snapchat starts to syndicate video shows on Discover

July 24, 2018 / Sahil Patel

Complex Networks’ “Sneaker Shopping,” which follows host Joe La Puma as he goes shopping with celebrities ranging from Kevin Hart to Marshawn Lynch, is one of Complex’s most popular video series. With more than 100 episodes shot to date, the show has racked up more than 320 million video views across platforms predominantly on YouTube and Complex’s own website. This week, “Sneaker Shopping” will add another platform to its distribution mix: Snapchat Discover, where Complex Networks will start releasing vertical, four-minute versions of the show every week, beginning with an episode featuring Brazilian soccer superstar Neymar. It’s the second existing show from Complex Networks to receive the Snapchat treatment, following the June debut of the interview series “Hot Ones.” The debut of “Hot Ones” also marked the point when Snap started introducing non-exclusive video shows from publishers on Snapchat Discover. Since ...