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Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

July 25, 2018 / Katherine Hays

Understatement of the year: People are upset with Facebook. From the way they’ve handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However true that may be, though, Facebook is still the most widely used social media platform by a longshot. That raises the question: Do people actually care about how their personal data is being used? In my opinion, the answer is a resounding yes, but the reality is that from both a consumer and marketer’s perspective, comparable or meaningful alternatives to Facebook have proven hard to come by, at least to date. Recently, a few upstarts have been stepping in to fill the void, and from an advertiser’s perspective, there are certainly pros and cons to be considered with all. Pros- Highly targeted, highly engaged audiences Whether meant for a specific demographic or to encourage users to stick with birds of a feather, some new social platforms bank on high engagement from smal...