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Google introduces new brands for advertising products

July 24, 2018 / B2B Marketing

The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertising capabilities Google offers, while introducing a new campaign type in Google Ads that makes it easier for small businesses to get started with online advertising. The new Google Marketing Platform has been created, combining DoubleClick advertiser products and the Google Analytics 360 suite, after feedback from marketers that there are benefits to using ads and analytics technology together. The platform helps marketers plan, buy, measure and optimise digital media and customer experiences in one place, said Google. Increased transparency The tech company has also brought together DoubleClick for Publishers and DoubleClick Ad Exchange under a unified programmatic platform, Google Ad Manager, in response to the changing way publishers monetise their content. The new Google Ads brand aims to support publishers of all sizes,...