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Amazon is planning to give Prime Video a big makeover

July 31, 2018 / Sarah Perez

Could user profiles and better personalization features be coming to Amazon’s  Prime Video app at long last? The company’s new Amazon Studios head Jennifer Salke just teased that a major upgrade to Amazon’s streaming video app is in the works – and she already has it running on a phone in her office, she said. The exec was speaking at the Television Critics Association’s summer press tour in L.A., according to reports from AdWeek [paywall], TheWrap, and Deadline, when she mentioned the app’s big makeover. And while Salke’s statements were light on key details – like when such an effort would reach end users, for example, or what changes, exactly, would be in store, there’s plenty of room to speculate on what Prime Video’s app today lacks. For starters, unlike competitors such as Netflix and Hulu, Prime Video’s app doesn’t focus on making personalized recommendations about what to watch next. Instead, the inter...