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How to Develop & Manage Your SEO Budget

August 10, 2018 / Chuck Price

How much should you budget for SEO services? Countless business owners and SEO service providers struggle with this question every day. Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign can (and do) vary widely. In short, it comes down to a matter of positioning – how does your website compare to your competitors. That position and how fast you want to make progress are the top variables for determining the budget. A recent survey reported that less than half of all small businesses have an SEO budget. Of those with an SEO budget, the majority (17 percent) spent less than $100/month. That’s right – 71 percent of small businesses budget $0 – $99/month for SEO. This is further supported by the inquiries I receive from prospective clients.