How Instagram’s Algorithm Works & Instavids That Show Best Practices
August 10, 2018 / Greg Jarboe
Instagram announced in June that it had a community of more than 1 billion. So, if you haven’t taken a closer look at Instagram lately, now is a good time. Developing video content for Instagram involved a lot of guesswork until this June when Instagram shared the six key ranking factors publicly for the first time. Three main factors determine what users see in their Instagram feed. Interest: How much Instagram predicts you’ll care about a post, with a higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.
Relationship: How close you are to the person who shared it, with a higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.