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Google Lets Advertisers Add a Third Headline to Text Ads

August 14, 2018 / Matt Southern

Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions. Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads. This update to text ads will be available to advertisers in late August.
In the same announcement, Google also revealed that responsive search ads are rolling out to more advertisers starting in September 2018. Responsive search ads were first introduced last month, launching in beta to a limited number of advertisers. According to Google’s announcement, responsive search ads will be available next month to advertisers in English, French, German, and Spanish, with other languages to follow soon. Responsive search ads use machine learning to dynamically ads to users’ queries. Advertisers can provide up to 15 headlines and 4 description lines. Goo...