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4 Facebook Updates to Help You Market Your Local Business

August 14, 2018 / Conor Bond

With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages on a weekly basis. And while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook wields a huge advantage: the ability to directly communicate with eager prospects and loyal customers alike. Now, due to popular demand, the social media giant is ramping up its local business game with a suite of changes and updates. Let’s look at each one in turn. Whether you’re creating a landing page form or building a website, a core principle of online marketing is making the consumer exert the least effort possible. The less your prospect has to do, the happier she is. The same logic applies to your business Page.