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Google Search’s new featured snippet panel saves you more clicks

August 16, 2018 / Frederic Lardinois

Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and text that Google thinks are relevant to your query. They are all about Google saving you a click. Today, Google is going beyond this single answer for some queries and introducing a panel that also features relevant subtopics, saving you even more clicks. Google’s canonical example for a query to trigger this new panel is “Quartz Vs. Granite.” This query brings up the usual snippet, plus subtopics like cost, benefits, weight, and durability. Those topics are automatically chosen based on what Google’s algorithms understand about this topic.