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What is Facebook’s Audience Network

August 20, 2018 / Nicole Blanckenberg

The easiest way to understand what the Facebook Audience Network is is to think of it as Facebook’s equivalent to Google Ads’ Display Network for apps, whereby Facebook delivers your ads off Facebook and onto third-party apps, in-video and mobile sites think Google Adsense. This gives advertisers extra reach off of the social platform while also providing apps and mobile sites the opportunity to earn money for the ads they are displaying. So, why should you care? Because not only are you able to capitalize on Facebook’s unprecedented targeting to increase your reach beyond it, but Facebook Audience Network placed ads cost a lot less than other Facebook ad types. As we mentioned, one of the most significant benefits of using the Facebook Audience Network is the low CPCs. At the end of 2017, AdEspresso did a full analysis on the CPC across all Facebook placements and found that Facebook Audience Network ads are still the least expensive placement option.