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Google Images Data Will Soon be Displayed in Google Analytics

August 21, 2018 / Matt Southern

Google announced will soon add a new line item for Google Images data in Google Analytics. As a result, site owners may notice a drop in referral data perceived to be coming from Google. That’s because traffic from image search will be reclassified as coming from ‘google images.’ So it’s important to note that the upcoming change will not lead to an actual drop in traffic from Google organic search. Google Images data will appear in the same section that displays sources of referral traffic in the ‘Acquisition’ reports. Previously, referral data from Google Images would be grouped together with all referral data from Google organic search. Google will soon be able to isolate referral traffic data from image search results after making a change to Google Images referral URLs. We reported on the change to referrer URLs last month.