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Facebook Ads Brand Awareness Objective Explained

August 30, 2018 / Ben Heath

he Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to brand building. In fact, one of my top Facebook advertising tips is to dedicate at least 10% of your Facebook ad budget to brand awareness campaigns. Whilst Facebook advertising can deliver fantastic short-term results, I think the real value is in the long term. Facebook ads are still under-priced. Reaching the equivalent number of people on platforms such as Google and LinkedIn is considerably more expensive. This means you can get your message, your methodology, your products and your services in front of your prospects repeatedly, with a relatively small budget.