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Less than half of businesses in the US claim to use SEO

August 21, 2018 / Mark Jones

Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel. A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite 83% of respondents claiming to be satisfied that their digital marketing efforts were paying off in achieving their goals. Comparatively, the three most popular channels were social media marketing (81%), a website (78%) and email marketing (69%), while display ads, mobile apps and content marketing were each used by just over half of respondents. The report suggests that SEO may be lower on the agenda as a result of both a lack of awareness about how it functions and the fact that results aren’t as immediately obvious as those of its counterparts. Furthermore, it’s likely these businesses are, in fact, using SEO to a degree, despite having no knowledge of doing so, according to...