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Google Restricts Ads for Third-Party Tech Support Services

September 05, 2018 / Matt Southern

Google has updated its advertising policies to restrict ads for third-party tech support providers. This decision was made, Google says, due to a rise in misleading ads from third-parties offering technical support services. Restricting ads does not mean an outright ban on ads in this category. It means Google will put measures in place to help ensure only legitimate service providers are running ads. In the coming months, Google Ads will roll out a verification program that providers of third-party tech support services will be required to complete. Google Ads has similar measures in place for addiction treatment centers, which now have to be verified by an outside firm before being able to run ads.