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Chrome Update: Changes for SEO and Developers

September 05, 2018 / Roger Montti

Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices. The most dramatic change is a new feature called Omnibox Smart Answers. It allows users to get answers to questions in the address bar without loading a website.  These are rich results shown in the address bar. Chrome calls the address bar the Omnibox. And it calls the rich results shown in the Omnibox, Smart Answers.