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Marketers Say Link Building is Their Most Effective SEO Strategy

September 07, 2018 / Matt Southern

A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what’s working, how much budget is being allocated towards organic search, what people struggling with, and so on. In addition to link building, those surveyed also cited technical fixes and internal linking improvements as some of the most effective practices right now. Curiously enough, exact match anchor text was said to be the least effective strategy. So the main takeaway here is link building is worthwhile, but SEOs should ensure the anchor text isn’t too keyword-heavy.