Google Ads Lets Users Enable Call Reporting at the Account Level
September 20, 2018 / Matt Southern
An update to Google Ads will allow advertisers to enable call reporting at the account level. Previously, call reporting had to be enabled individually for each call extension and call-only ad. That made it challenging for advertisers with multiple call-only ads and ad extensions to ensure reporting was set up for everything. With this update, advertisers can use a toggle to easily enable call reporting across their entire account. This will eliminate the possibility of having any call extensions or call-only ads without reporting enabled. However, this is an optional feature which is not turned on by default. So advertisers who only want to enable call reporting for certain ads or ad extensions can still do that.