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Google: Low Traffic Does Not Mean Content is Low Quality

September 24, 2018 / Matt Southern

Google’s John Mueller cautions against removing content from a website simply because it doesn’t receive a lot of traffic. As far as Google’s algorithms are concerned, low page views is not an indicator that content is low quality. Therefore, site owners should not remove web pages due to page views alone. This topic came up in a recent Google Webmaster Central hangout when the following question was asked. In response, Mueller says he would not use a metric like page views as the only way of recognizing low-quality content. Page views is a metric that can assist site owners in identifying low-quality content, but it’s not an automatic indicator that a web page is not valuable.