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Pinterest Lets Small Businesses Use ‘Shop the Look’ Pins

September 23, 2018 / Matt Southern

Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products. Previously, Shop the Look pins could only be used by large companies. In addition, companies had to go through third-party Pinterest marketing partners in order to use these types of pins. Now, SMBs can use Shop the Look pins on their own by tagging pins with a self-serve tool. So not only is the feature more widely available, but it’s also easier to use. Pinterest’s Shop the Look feature is similar to the product tagging feature on Instagram.