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Facebook launches advertising on Stories

September 26, 2018 / Omar Oakes

Facebook is rolling out ads on its Stories platform for the first time as it anticipates more brands embracing vertical mobile in ad campaigns. From today, advertisers will be able to start booking campaigns on Facebook Stories, it's alternative social media feed that relies on pictures and video rather than text-based messaging seen in the News Feed. Steve Hatch, Facebook’s managing director for northern Europe, told Campaign that creative agencies, in particular, were "embracing" vertical video ad formats as mobile becomes more established in the media plan.  "We’ve been hearing back from the creative community about changes they’re making in the production process… for example, often you will get monitors being tilted 90 degrees so they can view the shot in vertical and how it will look on mobile."