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iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

September 27, 2018 / MTS STAFF WRITER

HeartMedia, Jelli, and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. Radio is the No. 1 mass reach medium reaching 93 percent of the US population and engaging consumers longer than even the largest digital platforms. While radio has the highest consumer engagement of any major medium, prior to the launch of iHeartMedia’s programmatic and automated ad buying solution in 2015, broadcast radio had been perceived as being more difficult to buy and measure. iHeartMedia invested in Jelli’s programmatic platform to make the purchase of data-driven radio campaigns as easy as digital, and now with the addition of Foursquare, more in-depth campaign measurement and real-world attribution data are now available to advertisers who buy...