Amazon And Snapchat Form A Powerful Partnership
September 27, 2018 / Laura Heller
Consumers can now use Snapchat to shop on Amazon. It's simple, a perfect marriage of technology and demographics, and could really boost traffic directly to the retailer's website from the apps more than 190 million daily active users. Snapchat users simply hold up their mobile device, scan an image or barcode and snap a photo. If it’s available an Amazon, a card will appear and the user can click through to Amazon, review and buy. The program is currently being slowly rolled out and tested, but it's difficult to imagine this not being embraced once the technology is worked out.