Bing Ads Lets Advertisers Target Multiple Languages at the Campaign Level
October 04, 2018 / Matt Southern
Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level. Previously, Bing Ads only supported language targeting at the ad group level.
Ad-group-level targeting is still supported, however, so advertisers can use a combination of both targeting options if they need to. In addition to expanding the global reach of a campaign, expanded support for language targeting allows for a more seamless import/export process. The formerly limited support for language targeting caused differences in structure between advertisers’ Google Ads campaigns and Bing Ads campaigns. Now the differences in structure have been resolved. Bing emphasizes the following benefits of multiple language targeting