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Amazon becomes a major contender in digital advertising: A Foolish Take

October 02, 2018 / Leo Sun

Amazon (NASDAQ: AMZN) makes most of its money from its online marketplace and its cloud services. However, the tech titan has also been quietly growing an advertising business, which sells display ads across its website and hardware devices like the Kindle and Fire TV. A recent eMarketer study predicts that Amazon's ad business will become the third-largest online ad platform in the U.S. after Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) subsidiary Google and Facebook (NASDAQ: FB) this year. The firm estimates that Amazon will generate $4.6 billion in ad revenue in the U.S. in 2018 and claim 4.1 percent of the overall market.