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Treasury warns government about challenges of taxing digital advertising

October 08, 2018 / Paul Wallbank

Digital advertising through global platforms is going to present problems for the federal government as it looks to tax the online economy, Treasury bureaucrats have warned in a discussion paper. The Treasury paper, examining the Federal government’s idea to tax digital platforms in May, outlines how governments around the world are taxing digital advertising platforms and the options available in Australia. In the report, Treasury examines interim ways of taxing digital advertising platforms while governments and the OECD work towards a co-ordinated system of taxing online multinationals.
Treasury’s taxation discussion paper comes as the ACCC continues its review into digital platforms which is considering whether the global online giants are abusing their market power with consumers and advertisers.