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ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers

October 09, 2018 / ciValue

value, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led by Nielsen and Sonae IM. The investment comes at a time when the retail industry is going through the rapid transformation. Retailers are facing increasing competition from new players and are looking for ways to increase revenue and customer loyalty. For this reason, they need to have a deep understanding of their customers and to be able to act fast. In this new reality, value offers a unique cloud-based product that powers Fast Moving Consumer Goods (FMCG) retailers to personalize offers, increase customer engagement, and drive loyalty while driving profitable collaboration with their suppliers. Moreover, the 360-degree view that value provides, creates a win-win-win for retailers, suppliers, and customers.