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Facebook Targets Social Media Optimization Spam

October 12, 2018 / Roger Montti

Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targeting a kind of spam that uses knowledge of Facebook’s algorithms to generate traffic to websites laden with advertising. This is a spammy and non-conventional form of social media optimization. Social Media Optimization (SMO) is similar to Search Engine Optimization (SEO). Both approaches are used to increase traffic to a website. The difference is that SMO leverages Social Media while SEO focuses on search engines.