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Which Signal Is Most Important When Ranking New Content?

October 26, 2018 / Angel Niñofranco

Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we’ve heard that Google’s top three ranking signals are. But just last year, Google’s Gary Illyes clarified this misconception and we found out that top ranking factors actually change depending on the query. Changes happen every day in the world of search engine optimization and it can be challenging to keep up for even the most seasoned SEO professionals. More so to those who are still new to SEO. Out of the many factors to consider, which one is really essential for ranking brand new content? After all, links are a non-factor when new content is published – because they haven’t earned any links yet.