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Google AdSense Policy Change: All New Sites Need to be Verified

October 31, 2018 / Matt Southern

Google is making a change to its AdSense policies that will require every new site to go through a verification process in order to display ads. AdSense publishers who intend to place ads on more than one site will now have to add each individual site to their account. Then each site will have to go through a two-part verification process. In the first part of the verification process, AdSense publishers will have to prove that they either own the domain they wish to place ads on or have the ability to modify its content. The second part of the process involves Google reviewing the site for compliance with its AdSense Program policies. Once Google has reviewed a site and approved it for publishing AdSense ads it will be marked as “Ready.”