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Twitter Doubling its Character Limit from 140 to 280 Has Not Led to Longer Tweets

October 31, 2018 / Matt Southern

Twitter has officially doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement. More specifically, Twitter is doubling the character limit in countries where “cramming was an issue.” According to the company, cramming is not an issue in Japanese, Korean, and Chinese, therefore, those languages will continue to have 140 character limits.
English, on the other hand, does lend itself to crammed tweets with 9% of English tweets hitting the previous 140 character limit.