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Google Ads Introduces “New vs. Returning” Store Visits Segmentation

November 01, 2018 / Matt Southern

Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation. The new segmentation is designed to help advertisers better understand how many store visits come from first-time customers compared to repeat customers. These insights can then guide advertisers in the right direction in terms of adjusting their marketing strategy to reach their most valuable segment. The “new vs returning” segmentation applies to all conversions columns, including custom columns. Advertisers can see previous visits and segment conversions in the store visit conversion reports based on a selected time period for the “customer lapse window.”