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Structured Data Google Penalties – 5 Mistakes to Avoid

November 01, 2018 / Roger Montti

Adding structured data is always a good idea. However, an incorrect implementation can lead to a manual action. A loss of rankings is a high price to pay for not paying attention to details.
Structured Data Spam is real. Google even has a support page devoted specifically to it.
The sad thing about structured data penalties is that they can happen by a simple misunderstanding or by charging into it without stopping to read Google’s guidelines. Spam penalties (also known as manual actions) can happen when there is no intent to spam. A mistake will still be seen as spam.