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Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

November 01, 2018 / MTS STAFF WRITER

Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification recognizing the company as a leading platform for developing and maintaining successful online advertising campaigns for business. “With the decline of organic reach in both search and social, brands must leverage a strategic mix of organic and paid content to reach and inspire their audiences,” noted Penny Wilson, CMO, Hootsuite. “In our recent Social Media Barometer Report, sixty-one percent of organizations said they now rely on social media to increase conversions and sales. Hootsuite’s complete social suite enables enterprises to build bra...