Bing Ads Introduces Recurring Insertion Orders
October 31, 2018 / Matt Southern
Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about the next IO, but they will still have the ability to manage IOs individually if they want to. Bing says it’s fulfilling a need that is not being met by any other search advertising product.