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Google Ads Recommends the Best Campaign Types for Specific Business Goals

November 09, 2018 / Matt Southern Matt Southern SEJ STAFF Matt Southe

Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google Ads will display the matching campaign types. Simply click on campaign type to begin creating it. It’s as easy as that. Here is a complete list of advertising goals and corresponding campaign types included in the workflow. Google Ads will also surface other relevant suggestions based on advertising goals, when applicable. Other suggestions may include campaign subtypes, ad formats, and extensions, and bidding focus.