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Digital Marketing Agencies and SEO Providers Boost Business and Lead Generation with New Software Powered by Fastbase

November 09, 2018 / PRNEWSWIRE

Google, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone.2 A large part of Google’s revenue comes from digital agencies, but competition has grown in the ever-expanding online advertising marketplace. One of the reasons for the big competition between both digital agencies and the company itself is that Google Ads is built on the auction principle, which makes many popular keywords expensive to advertise. Because of this, most advertisers have to constantly monitor keywords and regularly optimize campaigns in order to maximize ad spend.