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LinkedIn to Overhaul its Campaign Manager for an Easier Advertising Experience

November 05, 2018 / Matt Southern

LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which is said to lay the groundwork for further changes to come next year. LinkedIn’s new campaign creation process begins with advertisers choosing the objective that matters most to them. Then LinkedIn’s campaign manager surfaces only the ad formats and features designed to support the specified objective.