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The Most Downloaded Social App Last Month Wasn’t Facebook, Instagram, or Snapchat

November 05, 2018 / Matt Southern

A new social media giant is emerging as Facebook, Instagram, Snapchat, and YouTube were all outpaced in app downloads last month. Topping the US app download charts is video sharing app TikTok, according to Apptopia. Those who haven’t heard of TikTok may be familiar with its former name Musical.ly. Musical.ly was acquired by Chinese company Bytedance last year and was merged with the company’s own TikTok app three months ago. Since then its growth has surged, gaining over 30 million users in the past three months. During that time, Monthly active users jumped from 100 million to over 130 million. In the past three months since merging with Musical.ly, US downloads of TikTok grew by 25% and worldwide downloads grew by 20%.