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Google Demotion Signal

November 15, 2018 / Roger Montti

Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This article reviews the little-known demotion signal. The topic of the negative ranking signal isn’t discussed much. If you search about ranking signals you’ll find articles about ranking signals that help a site rank. But rarely will you find an article about what negative ranking signals are.