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Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content

November 16, 2018 / Matt Southern

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Facebook will be dealing with problematic content going forward. Zuckerberg refers to clickbait content as “borderline.” It doesn’t quite break Facebook’s rules, but it does lead to a poor experience for users. Users engage more with borderline content compared to other types of content, Zuckerberg says.