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OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

November 16, 2018 / PRNEWSWIRE

OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns through OUTFRONT’s internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign that leverages the new program, enlisting social influencers of all different verticals to share Bauducco’s brand story and moments of delight with hungry consumers. As part of Bauducco’s annual holiday video campaign, the company took over the Cube, a 4,000 square foot full-motion display in Times Square New York, where the brand encouraged onlookers and online influencers to share holiday messages with their loved ones to be displayed in real-time on the digital screen. Bauducco’s creative agency Samba Rock created and produced this activation, capturing video of th...