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Instagram Rolls Out More Ways for Businesses to Sell Products

November 17, 2018 / Matt Southern

Instagram has expanded its shopping features with the ability to tag video posts with links to products.
In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products tagged in posts. Here is an overview of the new shopping features that were announced this week. Businesses can now tag video posts with products, which works just like tagging photo posts.
To enable product tags businesses first have to make sure their account has opted into using a business page. Then businesses will have to add products to their Facebook Catalog via the ‘Catalog Manager’ section of their Facebook business page. Any product added to the Facebook Catalog can be tagged in a video post.