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Bing Updates Expanded Text Ads With Ability to Add Even More Text

November 19, 2018 / Matt Southern

In total, Bing’s expanded text ads now support up to three headlines and two descriptions. Two descriptions at 90 characters each mean advertisers can utilize up to 180 characters in total. Each headline area supports up to 30 characters. Individual headlines will be separated by a “|” symbol. In some cases the third headline may not appear, however, so make sure the most important text is included in the first two headlines which are guaranteed to appear. Bing says the device size and user response signals will determine whether or not the third headline is shown.