Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies
November 21, 2018 / PRNEWSWIRE
Connekt’s, an innovative technology company activating smarter TV experiences that audiences love announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks, and their agencies, makes TV advertising, commerce and content experience smarter and more effective. Connect's patent gives consumers the opportunity to interact with and purchase items showcased on TV, in real time. When an ad is displayed on the screen, viewers can purchase directly via a wide array of devices, such as remote controls, phones, and voice-activated assistants.